Explainer Videos: The Ultimate Marketing Tool
In today’s fast-paced digital world, capturing the attention of potential customers can be daunting. With so much information available at their fingertips, it’s easy for people to become overwhelmed and disengaged. That’s where explainer videos come in as the ultimate marketing tool.
These short, engaging animation explainers have skyrocketed in popularity over recent years because they offer an efficient way to convey complex ideas quickly and effectively.
Whether you’re looking to promote your brand or explain a new product or service, explainer videos can help you cut through the noise and connect with your target audience on a deeper level.
In this post, we’ll explore why explainer videos are such a powerful marketing tool and how you can leverage them to drive business growth.
Why are Explainer videos considered the ultimate marketing tool?
Explainer videos are widely considered to be the ultimate marketing tool due to several reasons;
- Firstly, they offer an engaging and visually appealing way of conveying complex or abstract ideas simply and understandably.
According to research by HubSpot, 97% of marketers found that explainer videos helped increase user understanding of their products or services. These videos often use storytelling techniques, animations, and graphics that capture viewers’ attention and help them retain information better than traditional text-based content.
- Secondly, explainer videos can significantly improve conversion rates for businesses.
A study found that 84% of consumers were convinced to purchase after watching a brand’s video.
Furthermore, including a video on landing pages can lead to an 80% increase in conversions, according to EyeView Digital.
- Finally, explainer videos have proven effective across various industries and niches.
For example, the ‘What is Dropbox?’ video helped the company multiply from having no users to having more than 100 million users in just five short years.
Similarly, Dollar Shave Club’s humorous explainer video went viral and helped the startup acquire over 12 thousand customers within its first two days.
Overall, it is clear why explainer videos are such an essential tool for modern-day marketing strategies – they offer an innovative way of communicating with audiences while driving engagement and sales results simultaneously!
Importance of video visual marketing in the current digital landscape
Video marketing is essential for businesses to engage and connect with their target audience in the digital landscape.
According to a survey by Wyzowl, around 87% of marketers use video as a marketing tool, and this trend is expected to rise further in the coming years. This surge is because videos are more engaging than text-based content and can convey information quickly and effectively.
In addition, social media platforms such as Facebook, Instagram, Twitter, and YouTube have made it easier for businesses to reach a wider audience through video ads or organic posts.
Moreover, videos can help increase brand awareness by creating emotional connections with viewers.
For instance, Dove’s “Real Beauty” campaign aimed at promoting body positivity among women was successful due to its powerful message conveyed through an emotionally charged video ad.
Similarly, Nike’s “Dream Crazy” campaign featuring Colin Kaepernick created a buzz on social media due to its bold stance on racial injustice.
Animated explainers are crucial for any business looking to build brand awareness while increasing web traffic & revenue growth across industries globally through strategic online campaigns. These videos help target customers who prefer watching rather than reading long texts or articles about products/services they wish to consume/purchase soon!
Advantages of explainer videos over other marketing tools
Explainer videos have become a popular marketing tool in recent years, and for a good reason.
They offer several advantages over other marketing tools, such as text-based content or static images.
- Firstly, explainer videos are more engaging and captivating than other forms of content.
Research has shown that people retain information better when presented visually rather than through written or verbal means.
- Secondly, explainer videos can convey complex concepts or ideas simply and easily.
This makes them particularly effective for industries such as technology or finance, where the subject matter can be pretty technical and difficult to comprehend without specialist knowledge.
- Finally, explainer videos have been found to increase website conversion rates by up to 80%.
This is because they help potential customers understand the value proposition of a product or service quickly and efficiently, leading to increased trust and confidence in the brand.
Overall, there are many reasons why businesses should consider using explainer videos as part of their marketing strategy, including higher engagement rates, improved understanding of complex concepts, and increased conversions on their website.
PiXL Player is a leading digital marketing company specializing in creating top-notch animated videos for business.
The team at PiXL Player understands that a compelling explainer video requires more than just great visuals; it must also be informative, concise, and tailored to the target audience.
That’s why we work closely with clients to understand their goals and develop customized solutions that meet their unique needs.
One of the key advantages of working with PiXL Player is their expertise in explainer video services. We know how to craft compelling narratives that capture viewers’ attention from start to finish, making sure every detail counts towards delivering the desired message.
This approach has proved successful time and again, as many of our satisfied clients can attest.
PiXL player offers end-to-end animation explainer services – from conceptualization through post-production – ensuring seamless execution.
If you’re looking for expert help to create top-notch explainer videos for your business or brand, look no further than PiXL Player!