How To Develop An Engaging Influencer Marketing Strategy?
Brands are confronted with increasing challenges to generate buzz, raise brand awareness, and reach new customers in today’s digital sphere, which is increasingly demanding.
Recently, Oracle released a survey finding that 37% of consumers trust social media influencers more than companies and that 80% of consumers had made a purchase directly from seeing something about it on social media. These results indicate that consumers believe recommendations made by those they already follow to be trustworthy. To that end, it’s no surprise that the influencer marketing platform is worth an estimated $16 billion and multiplying.
Social Influencer marketing, in nutshell
Brands can increase awareness of their products and services by forming strategic partnerships with influential people in various online communities.
Social media “influencers” attract and maintain a sizable number of dedicated followers thanks to their authority in their field or the fresh perspective they bring to the conversation.
The most common places they post for their followers to see their content are:
Collaboration with influential people is beneficial for brands because it helps them expand their reach, attract more customers, and sell more of their products. When key opinion leaders promote a company’s products or services via their personal social media channels, the company’s brand receives free, organic exposure to its target audience.
Steps to create An Engaging Influencer Marketing Strategy
Your company’s influencer marketing efforts will fare better if you develop an influencer marketing strategy and plan better.
Read on if you’re interested in social influencer marketing but aren’t sure how to get started. The most effective strategies for using influencers in marketing are detailed here.
1. Establish Your Mission
In the early phases of organizing your partnership with influencers, it is crucial to identify your influencer marketing goals to ensure the successful execution of your campaigns.
Your influencer marketing strategy, the type of content you should produce for efficient influencer participation, and, most significantly, the metrics you will use to evaluate the success of your campaign will all depend on your clarity of vision for the result.
You should aim for the following with your social influencer marketing strategy:
- Enhanced Brand Reputation
- Gaining Audience
- Growing business, revenue and traffic
- Strengthen Connections With Customers
2. Find Your Niche’s Influencers
Every influencer marketing campaign relies heavily on its influencers. Promoting your product or service by enlisting the support of influential people is a terrific approach to get people talking about it in novel ways.
If you want to see real results from your influencer marketing, you need to focus on finding the right influencers who are a good fit for your business. Incorporating an influencer into your influencer marketing strategy is essential to its success.
3. Determine Your Campaign’s Content Strategy.
You can present content in many ways across different social media channels. Developing a content plan tailored to the target network is an important part of influencer marketing.
To achieve your brand influencer marketing strategy, you can choose from a wide variety of content tactics, such as:
- Online contests
- Curating video strategies
- Giving discount codes
- Creating content in collaboration with influencers
- Guest blogs
Video is a fantastic medium for conveying information to people because it is both informative and entertaining. However, making a film that boasts endlessly about how great your product or service is, will accomplish nothing. Instead, you should create a captivating story about your business to pique the curiosity of your consumers.
To solve their concerns, 63% of consumers would rather hear directly from an influencer than a brand. To publish the content that an influencer’s audience enjoys the most, you need to have faith in that individual.
4. Make Use of Suitable Hashtags
If you want your brand to be seen by more people, there’s no better way to do it than by leveraging trending hashtags.
Because how can you expect people to interact with your brand if they can’t even find it on social media?
Among the many components of a winning social Influencer marketing campaign is the utilization of trending hashtags. Using hashtags, you can find others who share your interest in a certain topic or product.
Targeted hashtags can increase interaction with your business and its products. It’s also important to use hashtags that will resonate with your audience.
Make use of a consistent hashtag across your influencer marketing platforms, and push your influencers to do the same. Hashtags that are both relevant and interesting are used by many brands as part of their influencer marketing strategies to improve the success of their campaigns.
5. Evaluate the Success of The Campaign
Now is the moment to assess the success of your social influencer marketing campaign.
- How successful was the campaign overall?
- Can you rate the success of your influencer marketing campaign
Finding out how successful your influencer marketing campaign was, will allow you to fine-tune your strategy for the next one. To know if your influencer marketing efforts were worthwhile, you need to measure their results.
You can monitor KPIs to see if your campaign is successful and if your influencers are having the desired effect.
Count of followers, total reach, engagement rate, click-through rate (CTR), leads generated, and conversions are some of the most significant key performance indicators (KPIs) to monitor in an influencer marketing campaign.
In 2023, there will be many opportunities to leverage influencer marketing as a customer acquisition strategy. Make sure you’re reaching the cornerstone of success and taking advantage of influencer marketing strategies, whether trying to collaborate with micro or mega-influencers.
Example of a Successful Influencer Marketing Strategy
Shades of Dior; By Buttermilk.
The campaign promoted the new Dior Forever Foundation in various hues to attract customers worldwide. Buttermilk, the influencer marketing agency, planned to have an ambassador for each color to highlight the range of tones offered by the product. The production of branded material could be used again on Dior’s owned channels.
Buttermilk required their chosen influencers to meet several quantitative and qualitative standards. To name a few of them:
- Intense participation
- Successful track record
- Having audiences interested in beauty
- Meeting authenticity tests
In the end, they collaborated with 67 different influencers, one for each of Dior’s 67 different shades of lipstick. To respond, the influencers published daily for 67 days in a row.
Altogether, the 67 influencers may reach 2.66M people. Moreover, there were 1.85 million impressions on their postings, leading to 592 thousand interactions setting itself as one of the successful social influencer marketing campaign examples to take notes from!
Influencer marketing strategies benefit greatly from a well-rounded approach. Successful marketing campaigns require excellent marketing project management software to help teams coordinate the efforts of many people and ensure consistent messaging across all relevant channels and influencers.
Working with PiXL Player, a leading influencer marketing agency, you can monitor your digital marketing efforts and determine if your audience is responding to your brand’s messages and your influencer connections are running well.
To raise awareness of your business, enhance conversions, and carry out your influencer marketing initiatives effectively, sign up for a free trial with PiXL Player.
Quick FAQs for Influencer Marketing Strategy
- What is the best way to use an influencer campaign?
Marketers who employ an influencer marketing strategy focus on those with significant influence over potential customers.
The success of your influencer strategy is directly proportional to your ability to select the most appropriate influencer for your particular campaign. Find a person who represents your brand well and speaks to your ideal customer.
Goals and key performance indicators should be established. Indicators of success help monitor the progress of a campaign and maintain focus on its objectives.
- What are the steps to develop a responsive influencer marketing strategy?
Key elements of an effective influencer marketing approach include the following:
1- Because of the dynamic nature of social media, you must remain flexible. Make a U-turn if you must.
2. Have a specific end in mind when making plans.
3- Connect with an influential person on social media.
4- Monitor your campaign’s analytics data but also pay attention to what customers say.
5- Develop a Key Performance Indicator (KPI) to evaluate the success of your influencer marketing campaign.