Did you know the live-streaming industry worldwide is predicted to hit $247 billion by 2027? Livestream shopping, a popular trend in Asia, is catching on in the west. This fresh social influencer marketing approach enables companies to connect with consumers using influencers and live videos. By fusing...
Brands are confronted with increasing challenges to generate buzz, raise brand awareness, and reach new customers in today's digital sphere, which is increasingly demanding. Recently, Oracle released a survey finding that 37% of consumers trust social media influencers more than companies and that 80% of consumers...