The growing significance of social media and influencer marketing as part of modern-day advertising campaigns cannot be ignored by businesses looking to expand their customer base. It provides an excellent medium through which enterprises can captivate their intended audience in exciting ways. As forward-thinking companies...
Influencer marketing is a powerful tool for businesses to reach their target audiences and drive conversions. But how do you know if your influencer marketing strategy is working? Monitoring the progress of a social media and influencer marketing campaign can be challenging, but it doesn't have...
Brands are confronted with increasing challenges to generate buzz, raise brand awareness, and reach new customers in today's digital sphere, which is increasingly demanding. Recently, Oracle released a survey finding that 37% of consumers trust social media influencers more than companies and that 80% of consumers...