The growing significance of social media and influencer marketing as part of modern-day advertising campaigns cannot be ignored by businesses looking to expand their customer base. It provides an excellent medium through which enterprises can captivate their intended audience in exciting ways. As forward-thinking companies...
Did you know the live-streaming industry worldwide is predicted to hit $247 billion by 2027? Livestream shopping, a popular trend in Asia, is catching on in the west. This fresh social influencer marketing approach enables companies to connect with consumers using influencers and live videos. By fusing...
Influencer marketing is a powerful tool for businesses to reach their target audiences and drive conversions. But how do you know if your influencer marketing strategy is working? Monitoring the progress of a social media and influencer marketing campaign can be challenging, but it doesn't have...